Seven Seven Ops / Guides36 how-tos

How to make the tools you already pay for do the follow-up work.

Plain-English setup guides. Do it yourself, or have me build it.

B2B teams
Gong, Fathom & Fireflies

Gong vs Fathom vs Fireflies: call summaries into your CRM

Get each call's summary and next steps onto the right CRM record automatically, and choose between Gong, Fathom and Fireflies on what each syncs.

Apollo.io

How to auto-enrich new CRM contacts with Apollo.io

Auto-fill empty fields on new HubSpot or Salesforce contacts with Apollo data, without overwriting edits or flooding the CRM with new records.

Pipedrive

How to automate lead assignment and follow-ups in Pipedrive

Route every new Pipedrive lead or deal to the right rep and give it a dated call and follow-up activity, without anyone doing it by hand.

Close

How to set up speed-to-lead Workflows in Close CRM

Use Close Forms and Workflows so every inbound lead gets a call task in minutes, an email from its owner, and follow-up that stops when they reply.

HubSpot

HubSpot lead routing: round robin vs territory, with the workflow

Pick round robin or territory routing in HubSpot, then build one workflow that assigns every new lead to the right rep, with a fallback for the misfits.

HubSpot

HubSpot stalled-deal alerts and stage-based follow-up tasks

Make HubSpot create the right follow-up task when a deal changes stage, and alert the owner when a deal sits untouched for 14 days.

HubSpot

HubSpot: post a weekly pipeline summary to Slack

Get a pipeline snapshot into a Slack channel every Monday at 8am, either from a native HubSpot report share or a small Zapier or API job.

HubSpot

HubSpot: turn call recordings into deal notes and updates

Set up HubSpot call recording, transcripts and AI summaries so every sales call leaves a usable note and suggested deal property updates behind.

Salesforce

Salesforce lead assignment with Flow: rules, territory, fallback

Choose between lead assignment rules and Flow in Salesforce, then route leads by territory with a fallback queue so nothing sits unowned.

Salesforce

Salesforce stale opportunity alerts and next-step hygiene

Build a daily scheduled flow in Salesforce that flags stale opportunities, creates a task for the owner, and nags when Next Step is blank or out of date.

Speed-to-lead

Speed-to-lead: test how fast your team answers a web lead

A simple self-test: submit your own website form five times, time the first real reply, find where the minutes go, and fix the slowest link first.

Zapier & Make

Zapier vs Make vs native CRM workflows: which to use

A plain decision guide for small teams: when to use your CRM's own workflows, when Zapier or Make is worth it, and how to estimate the monthly bill.

Zoho CRM

Zoho CRM lead assignment and workflow rules for small teams

Set up Zoho CRM so web leads get a fair owner automatically, manual leads don't slip through, and every new lead gets a dated follow-up task.

Accounting firms
Xero

How to automate client receipt collection in Xero and Hubdoc

Set up Hubdoc or Xero's Smart Document Capture so client bills and receipts arrive on their own, then chase only what's still missing.

TaxDome

How to move TaxDome jobs automatically when clients act

Build a TaxDome pipeline where client requests, reminders and automove push each job to the next stage the moment the client submits, signs or pays.

QuickBooks Online

How to send QuickBooks Online clients their uncategorized list

Send each client a monthly list of uncategorized QuickBooks Online transactions to explain, using Ask client, Request more info or a scheduled report.

Canopy

How to set up Canopy client requests and portal reminders

Invite clients to Canopy's portal, send document requests with scheduled reminders, and use automations to confirm receipt and hand off the next step.

Karbon

How to set up Karbon client requests and automatic reminders

Build Karbon client requests into your work templates so missing documents get requested, reminded and tracked without anyone chasing by hand.

Financial Cents

How to set up recurring work and requests in Financial Cents

Set up Financial Cents so monthly bookkeeping projects create themselves and client document requests go out and follow up on their own.

QuickBooks Online

QuickBooks Online client onboarding checklist for bookkeepers

A 10-day checklist for onboarding a new bookkeeping client in QuickBooks Online, plus which steps to automate and which to keep by hand.

TaxDome

TaxDome vs Karbon for chasing client documents

An honest side-by-side of how TaxDome and Karbon request, remind and track missing client documents, with real plan prices and a way to test both.

Trades & home services
Housecall Pro

Automate estimate follow-ups and reviews in Housecall Pro

Set Housecall Pro to chase open estimates on a schedule and ask every finished job for a Google review, without anyone remembering to do it.

Workiz

How to auto-reply to new leads and track lead source in Workiz

Make Workiz reply to every new lead in minutes and tag each one with the ad that brought it in, so you can see which ads book jobs.

Jobber

How to automate quote follow-ups in Jobber that close jobs

Build a three-touch quote follow-up in Jobber that stops when the client says yes, tags big quotes for a call, and archives dead ones.

ServiceTitan

How to follow up on unsold estimates in ServiceTitan

A follow-up routine for small ServiceTitan shops: a daily call list from the Follow Up screen, a weekly report, and optional SMS via Marketing Pro.

Housecall Pro

How to get website and Google leads into Housecall Pro

Route your website form, online booking and Google Local Services leads straight into Housecall Pro's Job Inbox, tagged by source, with no retyping.

Jobber

How to set up missed-call text-back and instant replies in Jobber

Text every caller you miss within seconds and send new web requests an instant reply, using Jobber's Receptionist, request settings and Zapier.

JobNimbus

JobNimbus automations for roofing lead follow-up and job stages

Build JobNimbus automations that text new roofing leads, chase stalled ones, and update homeowners and crews as jobs move through your workflow.

Google LSA

Route Google LSA and Business Profile leads to your job software

Get Google Local Services bookings, calls and messages, plus Business Profile texts, into Jobber or Housecall Pro fast, with a fallback for the rest.

Founding-client pricing · 3 spots per industry

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